PRIVACY POLICY

Last Updated: July 25, 2026

Company Name: City Center Financial ("we," "our," or "us")

Website: https://gocitycenter.com

1. Introduction and Scope

City Center Financial respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy applies to visitors of our website, users of our online pre-approval portal, and consumers who inquire about or apply for mortgage-related products and services in the State of California.

2. Information We Collect

As a mortgage brokerage, we collect personal and financial information necessary to evaluate loan applications, match you with wholesale lenders, and comply with state and federal lending laws. This may include:

Identifiers: Full name, home address, email address, telephone number, and IP address.

Sensitive Personal Information (California Financial Information Privacy Act & GLBA): Social Security numbers, driver’s license numbers, bank account numbers, income history, employment details, and credit report data.

Commercial Information: Records of loan products considered, requested, or inquiries made.

Internet Activity: Device information, browser type, and automatic cookies used to analyze website traffic and optimize your user experience.

3. How We Collect Information

We collect data through:

Direct Interactions: When you fill out our online pre-approval forms, contact forms, or mortgage applications.

Third Parties: Credit reporting agencies, appraisal vendors, and financial institutions with your explicit authorization.

Automated Technologies: Cookies and session trackers that monitor how you browse our website to improve site functionality.

4. How We Use Your Information

We use your information strictly for legitimate business and financial service purposes, including:

Processing your mortgage inquiries and pre-approval requests.

Communicating with you about loan programs, rates, and market updates (you may opt out of marketing communications at any time).

Complying with federal and state mortgage regulations, audits, and reporting mandates.

5. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You can request disclosure of the specific pieces and categories of personal information we have collected about you over the past 12 months.

Right to Delete: You can request the deletion of your personal information, subject to legal and regulatory retention exceptions (such as federal mortgage record-keeping requirements).

Right to Non-Discrimination: We will not deny you services, charge different rates, or provide a lower quality of service for exercising your privacy rights.

To exercise these rights, contact us using the information provided in Section 8.

6. Information Security and Safeguards

We implement robust administrative, technical, and physical security controls—including in-transit encryption (SSL) and restricted employee access—to protect your sensitive financial data from unauthorized access, loss, or misuse.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or business practices. Any modifications will be posted directly to this page with an updated effective date.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your California consumer rights, please reach out to us at:

Company: City Center Financial

Website: https://gocitycenter.com

Email: [email protected]